Copywriting
Since joining the company to manage marketing 2 years ago, I have worked to portray Tropico Imports as a playful yet approachable expert in their niche market within the promotional products industry.
​
Click to open each component in a new window.
Email Campaigns & Newsletters
I send special promotions and a monthly newsletter to our subscribers using Wix. I also design art in Adobe Illustrator to be sent through 2 external agencies to a readership (active clickers) of over 8,000.
Published online for Tropico Imports, Ltd., Fall 2016 - Present
Special Promotion Marketing
My colleague and I designed a summer promotion to clear product overstock by hosting a digital garage sale. I designed the landing page, drove traffic through email campaigns, and created 14 new products.
Published online for Tropico Imports, Ltd., Summer 2018
Industry Blog
To improve the quality of our content and establish credibility as an industry expert, I launched a promotional products blog focusing on our company's product lines. Some posts also function as sales aids.
Launched online for Tropico Imports, Ltd., Fall 2018